While the process-oriented mindset leads to a SOA monolyth, where silos are reinforced and data is made unavailable for secondary use cases, it is time that the data-centric approach is given more weight. However, I am convinced that metadata-centric or information-centric fits the paradigm better.
I strongly recommend that companies that want to make progress here develop their own understanding. A good first step is to clearly differentiate the term from trends such as data-driven or data-centralized.