Enterprises today are under pressure to evolve rapidly to keep up with ever changing markets. But the information needed to truly evolve is often housed in disparate parts of the org, using piecemeal systems that are impossible to integrate in a holistic way to truly understand business health and the bigger picture of the challenges they are faced with. The solution isn't another information silo, and the solution isn't millions more lines of hand-written, brittle integration code.
The rate at which we are producing data increases exponentially while the rate at which we can integrate data in the old ways remains linear. Whether we are ready to admit it or not, we've outgrown the old paradigms. The future is Data-Centric. Savvy enterprises are figuring this out and gaining competitive edge, the rest will soon be left behind or marginalized.