"The Data-Centric revolution puts data at the center of the enterprise."
Data is too often an incidental by-product of system-specific operational transactions. The results of which require cleansing or scrubbing or complex ETL processes to enable enterprise level analytic insight and data driven decision making. All that housekeeping comes with a cost. As our data collections continue to grow, so does that cost.
Placing data at the center of the enterprise just makes good sense!