Data and information architecture is fundamental pillar and source of significant competitive advantage for any enterprise today if done right. However, given the subtle and context drive nature of Data, it is hard to get it right. My 21+ years of experience in developing business applications (good and bad) has taught me that it is high-time we start getting being champions and advocates of 'right data' and information architecture for enterprises. It leads to a more cyber secure world, happy customers and reduced IT waste.