We live in an age in which data and the contents are getting every day more and more importance in our daily life. Think about a better accessibility of data, regardless of their source (brands, people, companies, institutions), could be a sign of a strong innovation: it will become more and more critical to make people participate in the choices of those who administer and govern, not to a direction of specific and direct democracy, but in order to let who governs decide better what choices to implement for the common good.