We see companies struggle with data they cannot access, data they cannot integrate or re-use for new purposes. We see the business side losing control over their data as soon as they hand it over to the IT and see them turning back to Excel-sheets and producing redundant data.
We feel that creating, structuring and managing data with only one application in mind is a root cause to all this and we feel that enterprise data deserve a fundamentally new approach – a data centric approach.